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Business continuity is a business’s level of readiness to maintain critical functions after an emergency or disruption. 

These events can include:

• Security breaches
• Natural disasters
• Power outages
• Equipment failures
• Sudden staff departure

 Business continuity focuses on keeping business operational during a disaster.

Disaster Recovery focuses on restoring data access and IT infrastructure after a disaster. 

 Innovation involves bringing new products, processes, and models to the business that customers value. Integration entails having parts of the organization work together to improve business performance and identify opportunities for improvement.